Persona Based Selling Program

Hone skills for engaging new customer personas

Persona Based Selling is a case-based interactive workshop to plan and practice your company’s point of view and value proposition communication. Participants compete in teams to identify the right persona and appropriate conversations.

The case and personas are quickly customized to your strategy, portfolio and skill gaps. Past workshops have included persona such as CEO, COO, CFO, CTO, BU EVPs, CISO, Digital Transformation Leaders, CIO, VP IT Finance, VP Apps, DevOps, Telecom Managers, Program Managers, Chief Architects, Cloud Architects

Better control and manage your sales process to improve win rate and sales velocity

Download the Persona Based Selling PDF for more information and details on this program.

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  • Account Leaders & Account Teams

  • Tailored to Your Strategy & Initiatives

  • Targeted Executive Engagement Skills

  • CxO-Coached Experiential Learning

Objective

Target Audience

Features

Better control and manage your sales process to improve win rate and sales velocity

Download the Persona based Selling PDF for more information and details on this program.

Selling to an ever-widening buyers and influencers...

Challenges Organizations are facing:

Do your salespeople understand the persona they need to call on in complex organizational sales?

For each persona involved do they know that individual's role, measurements and involvement in the decision-making process?

Can they relate your company’s point of view (POV) and a value proposition specific to role and metrics of that individual?

Get Started With Persona Based Selling

Download the Persona Based Selling PDF for more information

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OwenCollier Partners is a consultancy that helps sales and service professionals win by adopting a customer value creation mindset.

We deliver tangible outcomes by accelerating our client’s highest priority sales strategies and go-to-market initiatives.

Ready, Set, Create Value.

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Persona Based Selling

Hone skills for engaging new customer executive personas

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